TRC X HIBI 10 MINUTE AROMA - Hinoki "Japanese Cypress"

In collaboration, TRAVELER’S COMPANY will launch the “hibi 10 MINUTES AROMA” with a special packaging in January 2024.

“hibi” is a new style of incense that can be lit and used like a match It was created through a collaboration between the Kobe Match Corporation, which has been making matches since its establishment in 1929 as a local industry in Himeji, and an incense manufacturer on Awaji Island that makes 70% of all incense in Japan. The matchbox-like package comes with a special non-flammable mat on which the incense can be placed so that you can easily enjoy 10 minutes of pleasant fragrance anywhere in your daily life.

For example, by lighting “hibi” in the evening when you spend time with your TRAVELER’S notebook, the pleasant aroma will calm your mind and you can write in a peaceful mood.
It is also compact for carrying around and lights easily, making it a perfect travel companion. The collaboration version of “hibi” uses a reissue of the once-used matchbox shape known as the palace mold and designed by TRAVELER’S COMPANY under the theme of “FOR TRAVEL”.

Fragrances were selected from the standard “hibi” lineup: “Hinoki,” which envelops the mind with a nostalgic feeling. The “Hinoki” is packaged in the image of a trip to Japan.

The collaboration version of the “hibi 10 MINUTES AROMA” will be available at TRAVELER’S FACTORY in Japan, TRAVELER’S COMPANY USA in the US and Canada, and at selected stores in Europe in January 2024. Please add a pleasant fragrance to the time you spend with your notebooks.

“hibi” is an incense stick that does not require a lighter.